Privacy Policy

Introduction

Specter Strategies ("we," "us," or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services. This policy complies with the Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada's Anti-Spam Legislation (CASL).

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Fill out a contact form or request a consultation
• Subscribe to our newsletter or marketing communications
• Engage with our services
• Contact us via email or phone

The types of personal information we may collect include:

• Name (first and last)
• Email address
• Phone number (optional)
• Company name
• Job title
• Website URL
• Information about your business and marketing needs

Automatically Collected Information

When you visit our website, we may automatically collect certain information, including:

• IP address
• Browser type and version
• Device information
• Operating system
• Pages viewed and time spent on pages
• Referring website addresses
• Date and time of visits

How We Use Your Information

We use the information we collect for the following purposes:

• To Provide Services: To respond to your inquiries, provide consultations, and deliver our marketing services
• To Communicate: To send you information about our services, updates, and respond to your questions
• Marketing Communications: To send newsletters, promotional materials, and marketing content (only with your explicit consent as required by CASL)
• To Improve Our Services: To understand how visitors use our website and improve user experience
• Analytics: To analyze trends, track user behavior, and gather demographic information
• Security: To protect our website and services from fraud, abuse, and unauthorized access
• Legal Compliance: To comply with legal obligations and respond to legal requests

Consent

In compliance with PIPEDA, we obtain your consent before collecting, using, or disclosing your personal information. We obtain consent in the following ways:

• Express Consent: When you actively provide information through forms, checkboxes, or opt-in mechanisms
• Implied Consent: When you voluntarily provide information for a clear purpose

For marketing communications, we obtain explicit opt-in consent as required by CASL before sending commercial electronic messages.

You may withdraw your consent at any time by contacting us at specterstrategies@gmail.com or by clicking the unsubscribe link in any marketing email.

Disclosure of Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: With trusted third-party service providers who assist us in operating our website and delivering services (e.g., hosting providers, email services, analytics tools)
• Legal Requirements: When required by law, court order, or government authority
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• With Your Consent: When you have given us explicit permission to share your information

Data Security

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Secure server infrastructure and encryption
• Regular security assessments and updates
• Limited access to personal information on a need-to-know basis
• Employee training on privacy and security practices

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small data files stored on your device that help us:

• Remember your preferences and settings
• Understand how you use our website
• Improve website performance and functionality
• Provide personalized content and advertising

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, disabling cookies may affect the functionality of our website.

Third-Party Links

Our website may contain links to third-party websites that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites. We encourage you to review the privacy policy of every site you visit.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. The retention period varies depending on:

• The nature of the information
• The purpose for which it was collected
• Legal and regulatory requirements
• Our business needs

Your Privacy Rights

Under PIPEDA, you have the following rights regarding your personal information:

• Right to Access: You can request access to the personal information we hold about you
• Right to Correction: You can request correction of inaccurate or incomplete information
• Right to Withdraw Consent: You can withdraw consent for the collection, use, or disclosure of your information
• Right to Delete: You can request deletion of your personal information (subject to legal requirements)
• Right to Complain: You can file a complaint with the Office of the Privacy Commissioner of Canada

To exercise any of these rights, please contact us at specterstrategies@gmail.com.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe we have collected information from a child, please contact us immediately so we can delete the information.

International Data Transfers

Your personal information may be stored and processed in Canada or other countries where our service providers operate. By using our services, you consent to the transfer of your information to countries outside of Canada. We ensure that appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page with a revised "Last Updated" date. We encourage you to review this policy periodically. Continued use of our services after changes are posted constitutes acceptance of the updated policy.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Privacy Complaints

If you believe we have not complied with this Privacy Policy or applicable privacy laws, you may file a complaint by contacting us using the information above. We will investigate all complaints and respond within 30 days.

You also have the right to file a complaint with the Office of the Privacy Commissioner of Canada: