Terms of Service

Terms of Service

Last Updated: October 10, 2025

Introduction

Welcome to Specter Strategies ("Company," "we," "us," or "our"). These Terms of Service ("Terms") govern your access to and use of our website, services, and any related content (collectively, the "Services"). By accessing or using our Services, you agree to be bound by these Terms.

Please read these Terms carefully before using our Services. If you do not agree with any part of these Terms, you must not use our Services.

1. Acceptance of Terms

By accessing or using our website and Services, you acknowledge that you have read, understood, and agree to be bound by these Terms and our Privacy Policy. These Terms constitute a legally binding agreement between you and Specter Strategies.

2. Services Provided

Specter Strategies provides digital marketing services, including but not limited to:

  • Search Engine Optimization (SEO)
  • Answer Engine Optimization (AEO)
  • Web Development and Design
  • Digital Marketing Consulting
  • Content Marketing
  • Demand Generation

Specific services, deliverables, timelines, and pricing will be outlined in separate service agreements or proposals.

3. User Eligibility

By using our Services, you represent and warrant that:

  • You are at least 18 years of age
  • You have the legal capacity to enter into binding contracts
  • You are not prohibited by law from using our Services
  • All information you provide is accurate and complete

4. User Responsibilities and Conduct

When using our Services, you agree to:

  • Provide accurate, current, and complete information
  • Maintain the security of your account credentials
  • Use our Services only for lawful purposes
  • Comply with all applicable laws and regulations
  • Not interfere with or disrupt our Services or servers
  • Not attempt to gain unauthorized access to our systems

Prohibited Activities

You may not:

  • Use our Services for any illegal or unauthorized purpose
  • Transmit viruses, malware, or other harmful code
  • Engage in any activity that could damage, disable, or impair our Services
  • Harvest or collect information about users without consent
  • Impersonate any person or entity or misrepresent your affiliation
  • Violate any intellectual property rights
  • Spam, harass, or abuse others

5. Intellectual Property Rights

Our Intellectual Property

All content, features, and functionality on our website and Services, including but not limited to text, graphics, logos, images, software, and design, are owned by Specter Strategies or our licensors and are protected by Canadian and international copyright, trademark, and other intellectual property laws.

Client Content and Materials

When you provide us with content, materials, or information to perform our Services, you grant us a non-exclusive, royalty-free license to use, reproduce, modify, and display such content solely for the purpose of delivering our Services.

Work Product

Ownership of work product created as part of our Services will be specified in individual service agreements. Generally, upon full payment, clients receive ownership rights to deliverables created specifically for them, while we retain rights to our methodologies, tools, and templates.

6. Service Agreements and Payment

Engagement Terms

Specific terms for each client engagement, including scope of work, deliverables, timelines, and fees, will be outlined in a separate written agreement, proposal, or statement of work.

Payment Terms

Unless otherwise specified in a service agreement:

  • All fees are quoted in Canadian Dollars (CAD)
  • Payment is due as specified in the invoice or service agreement
  • Late payments may incur interest charges or service suspension
  • All fees are non-refundable unless otherwise specified
  • Clients are responsible for any applicable taxes

7. Limitation of Liability

To the fullest extent permitted by Canadian law:

  • Our Services are provided "as is" and "as available" without warranties of any kind
  • We do not guarantee specific results from our Services
  • We are not liable for any indirect, incidental, special, consequential, or punitive damages
  • Our total liability shall not exceed the amount paid by you for Services in the 12 months preceding the claim
  • We are not responsible for third-party services, platforms, or content

Some jurisdictions do not allow limitations on implied warranties or liability for damages. In such cases, our liability will be limited to the maximum extent permitted by law.

8. Disclaimer of Warranties

While we strive to provide high-quality Services:

  • We do not guarantee specific rankings, traffic, or business results
  • We do not warrant that our Services will be uninterrupted or error-free
  • Search engine algorithms and digital platforms change frequently and are beyond our control
  • Past performance does not guarantee future results
  • We make no warranties regarding third-party services or platforms

9. Indemnification

You agree to indemnify, defend, and hold harmless Specter Strategies, its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses arising from:

  • Your use of our Services
  • Your violation of these Terms
  • Your violation of any third-party rights
  • Content or materials you provide to us

10. Termination

By You

You may terminate your use of our Services at any time, subject to the terms of any active service agreements.

By Us

We reserve the right to suspend or terminate your access to our Services at any time, with or without notice, if:

  • You violate these Terms
  • You fail to pay invoices when due
  • We believe your actions may cause legal liability or harm
  • We discontinue our Services

Effect of Termination

Upon termination, you must immediately cease using our Services. Provisions that by their nature should survive termination (including intellectual property rights, disclaimers, and limitations of liability) will continue in effect.

11. Confidentiality

We will keep confidential all non-public information provided by you in connection with our Services, except as required by law or as necessary to perform our Services. Confidential information does not include information that:

  • Is or becomes publicly available through no fault of ours
  • Was already in our possession prior to disclosure
  • Is independently developed by us
  • Is received from a third party without confidentiality obligations

12. Dispute Resolution and Governing Law

Governing Law

These Terms are governed by and construed in accordance with the laws of Canada and the Province of British Columbia, without regard to conflict of law principles.

Jurisdiction

You agree to submit to the exclusive jurisdiction of the courts located in Vancouver, British Columbia for the resolution of any disputes arising from these Terms or your use of our Services.

Informal Resolution

Before initiating formal legal proceedings, we encourage you to contact us at specterstrategies@gmail.com to attempt to resolve any disputes informally.

13. Changes to These Terms

We reserve the right to modify these Terms at any time. We will notify you of material changes by:

  • Posting the updated Terms on our website with a revised "Last Updated" date
  • Sending an email to registered users (when applicable)

Your continued use of our Services after changes are posted constitutes acceptance of the updated Terms. If you do not agree to the modified Terms, you must stop using our Services.

14. Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable, the remaining provisions will continue in full force and effect. The invalid provision will be modified to the minimum extent necessary to make it valid and enforceable.

15. Entire Agreement

These Terms, together with our Privacy Policy and any service agreements, constitute the entire agreement between you and Specter Strategies regarding your use of our Services and supersede all prior agreements and understandings.

16. Waiver

Our failure to enforce any right or provision of these Terms will not be deemed a waiver of such right or provision. Any waiver must be in writing and signed by an authorized representative of Specter Strategies.

17. Force Majeure

We will not be liable for any failure or delay in performing our obligations due to circumstances beyond our reasonable control, including but not limited to acts of God, natural disasters, war, terrorism, labor disputes, or governmental actions.

18. Contact Information

If you have any questions, concerns, or comments about these Terms of Service, please contact us:

Specter Strategies

specterstrategies@gmail.com

Locations:

Vancouver, CA

Calgary, CA

Acknowledgment

By using our Services, you acknowledge that you have read these Terms of Service, understand them, and agree to be bound by them. If you do not agree to these Terms, please do not use our Services.